About the Role Play a key role in shaping the future of electronics engineering. Part of the Renesas Group, we are seeking an Octopart Product Marketing Manager focusing principally on our engineering users to strengthen our story for electronics engineers, hardware designers, and technical innovators across the industry. As Octopart broadens its impact and elevates engineering productivity, this role is designed for someone skilled at crafting technical narratives, translating technical benefits, and connecting deeply with engineering audiences. The Octopart Product Marketing Manager will play a strategic and hands‑on role influencing product direction, go‑to‑market strategies, and campaign execution—driven by firsthand insights into the challenges, needs, and aspirations of engineering professionals. This role is based on‑site at our Cambridge office. The successful candidate is expected to work from the office 5 days per week . Responsibilities Define and communicate the technical and business value of Altium’s solutions for engineering teams, hardware designers, and R&D leaders. Collaborate across Product, Sales, Marketing, and Customer Success teams to ensure platforms address the most pressing challenges of electronics engineering. Develop engaging stories that explain complicated technical features—such as advanced PCB design, simulation, and hardware collaboration—in a way that shows real benefits for electrical engineers, design engineers, and system architects. Define messaging for workflow efficiency, innovation enablement, error reduction, and integration of engineering tools. Lead the creation of engineering-focused content (technical presentations, webinars, white papers, technical guides, benchmarking comparisons, competitive battlecards against EDA platforms). Partner with Brand and Content teams to deliver campaigns for engineering conferences, technical workshops, university outreach, and design contests. Act as the voice of engineers—bringing insights on design productivity, workflow pain points, tool interoperability, and next‑gen technologies into product development. Work closely with Product Management to steer roadmap decisions that address engineering bottlenecks, technical feature demands, and integration with other design/manufacturing tools. Define use‑case‑driven value propositions for multi‑board design, real‑time collaboration, simulation, manufacturing integration, and design data management. Collaborate with Sales Enablement to develop materials for technical teams (design playbooks, troubleshooting guides, integration how‑to, technical objection handling). Support engineering customer and partner engagements, including early access programs, technical advisory boards, and developer‑focused events. Represent engineering marketing in internal strategy sessions, technical planning meetings, and executive forums on product direction. Qualifications 4+ years in B2B product marketing with 2+ years focused on engineering software, tools, or platforms—preferably in electronics, semiconductors, or embedded systems industries. Deep understanding of electronics engineering challenges, including PCB design, workflow optimization, feature innovation, and tool integration. Proven experience driving product narratives for electronics engineers, hardware designers, and technical leaders. Strong background in technical product marketing, engineering software strategy, or design workflow operations. Experience with EDA tools, PCB design platforms, and engineering management software. Knowledge of electronics design life cycles, hardware development pain points, and future‑facing engineering technologies. Bachelor’s degree in Engineering, Computer Science, Physics, or a related technical field; advanced degrees or MBA are a plus. Preferred Experience Background in electronics hardware engineering, design automation, or technical product development. Experience marketing to engineering managers, hardware designers, CTOs, and technical decision makers. Knowledge of Altium, other EDA platforms, and technical communities relevant to electronics design. Understanding of design analytics, workflow productivity, and engineering performance metrics. Key Focus Areas PCB Design Innovation: Communicate solutions that help engineering teams accelerate design cycles, minimize errors, and bring cutting‑edge products to market. Workflow Optimization: Position tools that drive collaboration, design data control, and tool integration for technical teams. Design Collaboration & Integration: Articulate the benefits of real‑time teamwork, role‑based access, and seamless connection to manufacturing partners. Feature Innovation: Lead messaging on new simulation tools, advanced rule checks, and automation capabilities. Engineering Analytics: Highlight tools for design validation, productivity tracking, and project delivery metrics. Benefits Private health insurance, including dental coverage. Pension scheme with company match up to 9%. nilo.health, mental health and wellbeing support. Remote working abroad program. Professional development support and resources. Employee referral program. 28 days’ holiday + public holidays and special leave. Flexible working arrangements available based on role and location. Enhanced family and special leave. Corporate membership rates with national gyms. Free lunch, snacks, and drinks in the office. Electric car charging stations, free office parking, bicycle, and scooter storage. Renesas is an equal‑opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read Diversity & Inclusion Statement. We have adopted a hybrid model that gives employees the ability to work remotely two days a week while ensuring that we come together as a team in the office the rest of the time. The designated in‑office days are Tuesday through Thursday for innovation, collaboration and continuous learning. #J-18808-Ljbffr
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